Blogs are sort of a public journal on your website where you can post updated news, information, articles, tips, etc. related to your business and related industry. Blogs are a great way to show potential customers that you are up to date on the latest trends in your industry as well as offer interesting bits of information to inform current customers. Blogs are an easy way to add new content to your website which is great for Search Engine Optimization (the process of getting ranked higher on search engines). Blogs are generally organized by categories of topics. Blogs ideally are regularly updated. Some companies do once a quarter, once a month, once a week, or once a day. It’s up to you and your capacity to do it.
The main benefits of a blog:
- Easily add new content to your website
- Increase Search Engine Optimization
- Show visitors to your site that you are active and an expert
- Good content to share across social networks and newsletters
- Show visitors to your site new ideas and inspirations to keep them engaged with your offerings
- More deeply explain what you offer
Interested in learning more and getting a blog setup? Let’s talk!